PowerPoint Presentations …Easy to do, Hard to do right

The strength and sophistication of Powerpoint means that it is now extremely easy to put together sales presentations that are accompanied by all kinds of supplementary data and information. powerpoint presentations are practically de rigeur in the industry; without one audiences feel that there is something missing. However, the relative difficulty of effective Powerpoint design means that it is extremely easy to put together a slideshow that actually adds very little to a presentation; in fact, it can detract from your talk, leaving the audience bored and frustrated. We have all had to sit through bad presentations. In many cases, the slideshow feels like a bolt-on extra: something that has been added almost as an afterthought. This is because in many cases, it has – simply because it is expected.

To create a good Powerpoint presentation you have to bear in mind a few principles. The slides should complement your talk, not duplicate it. Again, you will doubtless have had to endure talks in which the slides simply repeat the spoken content – sometimes verbatim. The purpose of the slides is to support and illustrate the spoken material, making it more memorable and full of impact. Instead, they are often used to render it redundant.

Complexity is another key issue. Many beginners make the mistake of packing too much information into a slide, on the grounds that a picture is worth a thousand words. Simplicity is better, though this does not mean dumbing down your message. You are generally looking for bold, straightforward ways of communicating key statistics, facts and information. If there is too much on the screen then your audience will be distracted from your talk as they struggle to decipher and digest it. Graphs can be very powerful, since they can be used to show trends that otherwise take a great deal of description. You should add legends or brief bits of text to your slides, but not too much. You want your audience to know exactly what you are showing them, without giving them more than they need.

In the end, powerpoint presentations are supposed to complement your talk, not to replace it or duplicate it. Sales presentations are all about being convincing and communicating your message as clearly and succinctly as possible. Look for the take-home points, the ideas that you want people to remember above all else. Make sure your Powerpoint design helps you achieve this, rather than obscuring it.

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Sales presentations: how to keep your audience engaged

Powerpoint presentations are an essential tool in the arsenal of most people giving sales presentations to audiences of keen-eyed and sometimes cynical potential clients or superiors. Simply listening to a presentation, however thrilling the presenter’s vocal delivery, usually does not convince people who are regularly offered new ideas and suggestions. And in the fast-moving digital world, decision-makers expect new products to be presented to them in an engaging way; every day, we see more news stories about attention spans getting shorter! Busy people need entertainment and visual stimulation in order to be as excited as possible about your plan or product. This is why good Powerpoint design can be almost as necessary as the idea itself when it comes to deciding people in favour of a product.

Which techniques should ambitious salespeople use when designing in Powerpoint? There are a few tricks of the trade that can change sales presentations from dull to thrilling.Â

Powerful Powerpoint presentations should embrace the age-old values of rhetoric proved to be convincing in Ancient Greece, and still working today. For example: famously, Apple inventor Steve Jobs loved to present things in threes. That’s the ‘triad’ system, which has been shown time and time again to be easier to remember than information presented in lists of two or four points. But don’t try to shove three key points onto a single slide – good presentations stay minimalist. Use one slide to announced you’ll be outlining three concepts or stages, then give each idea its own slide.Â

Of course, Powerpoint is a visual medium. Slides should contain as few words as possible. This is partly because people in a hectic sales meeting aren’t likely to want to read substantial chunks of text, and partly because the presenter shouldn’t have to read them out either. During sales presentations, the person speaking should try to make eye contact at least once with everyone in the room, and should never turn their back. Turning around to read from your Powerpoint presentation sends a body language cue to the room that the presentation is over, and they will stop concentrating.Â

The images included should tell the story for you. Clear infographics, evocative pictures encouraging emotions like happiness or satisfaction, and memorable pictographs, are what stick in people’s minds long after exact statistics have disappeared.

Text-heavy, undirected Powerpoint design can damage the pitch for an idea which would otherwise be welcomed. On the other hand, challenging presentations which use the art of storytelling, high-definition images and infographics, and interact with the presenter’s personality, are sure-fire winners.

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PowerPoint design: improve your sales pitches

Taking your sales presentations off your notepad and onto a striking set of slides can make all the difference to winning or losing a pitch. PowerPoint presentations place your ideas and message centre stage but first and foremost warrant that you build strong relationships with clients and customers. This is easy to achieve with discerning powerpoint design.

While content and slickness are always central to a winning pitch, PowerPoint slides allow you to go further. The flexibility of these highly-visual presentations can give your pitch the personal touch necessary to convince and persuade.

Making sure that your focus is tight and sharply targeted is something Powerpoint companies can give direction on. A succinct delivery is what PowerPoint does best, its series of slides and visuals emphasising intelligibility of communication.

Whatever your situation, PowerPoint will be able to augment your pitch. For those in a last-minute fix, PowerPoint can update your presentation to a professional and convincing standard. Scribbled notes are rapidly transposed into smart bullet points.

If you are looking a little further into the future, in the case of the launch of a new product, then again PowerPoint can really maximise the marketing success of this new product. However multi-dimensional the concept may be, you can rest assured PowerPoint will manage to showcase it in all its aspects.

PowerPoint presentations, with their flair for tailoring your message, stand out from the crowd. There is no risk your unique and bespoke presentation will vanish into the flood of products out there. Instead, the personal relationship the slides help to build will continue to yield sales returns.

For guidance on how best to display your thoughts in a slide presentation, experienced companies will be more than happy to help. Their expertise of the area will make sure your presentation maintains transparency in design and effectiveness in delivery.
Firstly, you will need to decide upon your angle – this is vital to a credible and relevant presentation. Secondly, make sure your pre-written content is working hard enough to get your message across. Thirdly, focused design and your own accompanying delivery will combine to complete a polished and pertinent pitch. Sales success has been shown to be directly related to the use of PowerPoint.

If you are looking to give your sales pitches a helping hand, Powerpoint presentations are the solution. This method of giving sales presentations is second to none when it comes to effective communication. With the powerpoint design to hand, your marketing will be given a complete makeover, and a competitive advantage.

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Sales presentations frequently fail to stand out

PowerPoint presentations are the conventional means of transmitting messages in a wide range of business contexts. They are used as sales presentations, business pitches to potential clients, suppliers or partners, or internal performance evaluations, to name just a few of these contexts. In any case it is not controversial to say that PowerPoint is an absolutely vital business tool, and it follows that a company with a tight grasp of quality PowerPoint design holds a significant edge over competitors who do not. This applies to all contexts of business where PowerPoint is a necessary tool.

To make good quality presentations you will require several ingredients. Most obviously, you need an excellent grasp of the software and its capabilities. This means having an in-depth understanding each of the functions available in the program. If we’re honest we’ve all come across a hurdle and had to consult a forum, asking “how do you do x, y or z in PowerPoint”. It takes time, with no guarantee that a satisfactory answer will be found.

Beyond an awareness and a proficiency in the workings of the program, you need the ability to integrate its possibilities with the overall message that you are trying to convey. This requires something more than mere computer skills: it requires skill, forethought, even creativity. This is as important as the message you are trying to get across. When a job is not done carefully it is in danger of coming apart at the seams, and PowerPoint presentations are no different. Many a great idea has come unstuck in the world of business exactly because of issues in the presentation.

Imagine, say, that you are trying to motivate your workforce, perhaps by showing statistics of the previous year’s achievements, or by sharing with them your objectives for the year ahead. If you cannot provide the information or data in an inspiring way, a large portion of your PowerPoint presentations will be lost in tedium resulting from uninspired presentation. Similarly, your sales presentations to potential clients need to be eye-catching and concise; there is no room for irrelevant information. Sometimes the people you pitch to have to watch over ten pitches in a day: this can be very boring, and you must not leave it to a tired audience to filter through poor PowerPoint design to find out that your ideas are worth listening to.

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